Web Business Marketing Consulting

I often receive questions from my SBI keen clients regarding best practices for internal linking.

Here is a simple solution for focusing you site PR on your third teir. A great approach for sites in hyper competitive industries like mortgage, real estate and insurance.

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Recently, I have been engaged in a discussion regarding why web 2.0 is important for non-profits.

Immediately, I think the most important concept is - capacity building.

In other words, when you strengthen the global value of philanthropy, concomitantly, you strengthen the individual parts of the system over time - i.e. local giving and volunteerism.

The problem is that the effect is not immediate and extremely difficult to track.

Web 2.0 is about consistently sharing ideas within a community - when you share an idea, it may inspire someone else to do something positive. You are looking to create what can be called “pass-it-forward” energy.

The law of the web says this energy will come back to you. I think this what Terri is saying about beyond direct donations. Donations will increase indirectly.

Unfortunately, too many people miss the really web opportunity.

They use the medium to send a one way message like a bulletin board. They post a few pages, and watch it. They may even try to promote the page.

Surfers will click, look and in a second click away. All you have to do is visit your web logs to see how long people stay on your site.

In web 2.0 you build the canvas on which your audience paints and creates the content.

In web 2.0 you do not build and release a website, you co-create the website with your users. The website has it is own life and is self-organizing.

The non-linear nature of the net provides pathways never dreamed of - in marketing jargon the concept of the “Long-Tail” will be be applied to NP’s just as permission based marketing was applied in the 90’s *(i.e Axlerod Model That Habitat used for its Breakfast).
The long-tail concept is only a new way of looking at things are done, and I am suggesting here that it will be applied to non-profits in JH.

When a town like Jackson Hole has a huge NP base there is capacity limitation to how donations can grow and how much can be distributed. Is this not the issue at hand? Is there not more and more NP’s competing for fewer same amount of funding?

The concept of developing donations is something rarely talked about. Just think about the concepts of growth and development. For the last 10 years JHCF has grown a funding base, but I expect it has reach limitations on growth of dollar amounts.

All systems reach a limit to growth, however, all healthy systems continue to develop and evolve. Web 2.0 is a means for local non profits to start “developing donations” systemically. This means there is no direct donation gain — these  benefits are delayed.

To survive at the local level means that you need to act globally. To do so synergistically with other local groups the whole system can expand. Growth may even begin again.

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Found a great article on expiring domain names, written by a hightly respected marketing professional Mike Davidson.

Here is my summary notes:

• Domains do not expire when they say they do.
• For 40 days, the domain is in a grace period, owner can still restore ownership
• After 40 days are up, the domain’s status changes to “redemption period”, woner can still restore ownership (cost goes up)
• The domain’s status will change to “locked” as it enters the deletion phase.
• After 75 days the domains is open for purchase
• You will need help from a doamin snatching service to get that domain once it is in the public domain:
• Snapnames.com,
• Enom.com
• Pool.com

Happy domain hunting!
read to full expiring domain article here:

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